helping to change fan engagement experiences.
At InStadium we drive market penetration and sales to end customers via all kinds of communication methodologies: cold calling on the phone, reaching out thru email with the latest techniques, using a well-groomed Linkedin database with over sixteen thousand media, broadcast, telco, and advertising contacts all over the region.
helping to change fan engagement experiences.
At InStadium we drive market penetration and sales to end customers via all kinds of communication methodologies: cold calling on the phone, reaching out thru email with the latest techniques, using a well-groomed Linkedin database with over sixteen thousand media, broadcast, telco, and advertising contacts all over the region.
We can take care of your marketing communications in Latin America, in Spanish & Portuguese
We emphasize product promotion via advertising, press releases, email campaigns and trade show promotions. We don’t really hit social media (it’s not primed for OTT video technologies, strangely enough), but we do use SEO (web-site optimization services), sales collateral, PR... So that when we hit the streets with your products and/or services, everyone knows.
Cold-calling, personal relations, email marketing, trade show presence, SEM, SEO, Facebook and Google Ads can take you far in Latin America...
More than 17,500 online and offline media, sports, entertainment, technology, communications, and content distribution, in Latin America and around the world…
Charlie Deane’s been using Linkedin since it surfaced in as a business-to-business platform back in 2007. Since then, and sticking to a well-defined logic, we have grown a database of more than 17,500 professionals in just a few verticals: media, sports, entertainment, technology, communications, and content distribution in Latin America and around the world. This very up-to-date tool, when mixed with others, guarantees our reach into the decision-making centers of Latin America.
Check out Charlie’s profile. If you’re in one of the verticals above, you probably know people that charlie knows too: https://www.linkedin.com/in/charliedeane/
According to Sales Navigator, we can reach people involved in online media from the EMEA thru NA, and all the way to LATAM:
8.5K+ in South America: (1.5K+ in Brazil, 1K in Mexico)
4.5K+ in North America: (3.5K+ in the USA)
2.5K+ in EMEA (1.5K+ in the EU, about 650 in the UK)
The remaining 500 contacts are located in the ASEAN region.
Industry-wise, here's how my Linkedin connections classify themselves:
3K+ belong to Technology, Information, & Internet.
3K work in Sports & Entertainment Services.
Close to 3K more work in Media, Online Audio & Video.
2.5K+ are in Broadcast Media Production & Distribution.
1.5K+ come from IT Services and IT Consulting.
1K+ specializes in Advertising Services.
1K+ work in Software Development.
And then there are nearly 2K more connections in Consulting, Financial Services, Venture Capital, and Retail.
Maintaining a Permanent Conversation...
In Latin America you break thru the clutter using a permanent conversation that shows that your product exists, to people that are spread out in a vast extension, and running in all directions.
Again: timing, and being there in the mind.
From Mexico to Buenos Aires, from Sao Paulo to Santiago.
Maintaining a Permanent Conversation...
In Latin America you break thru the clutter using a permanent conversation that shows that your product exists, to people that are spread out in a vast extension, and running in all directions.
Again: timing, and being there in the mind.
From Mexico to Buenos Aires, from Sao Paulo to Santiago.
Personal relationships are crucial for business in Latin America due to the collectivist culture, which values relationships, trust, and social connections.
Business decisions are often made based on personal relationships and recommendations. Building these relationships through face-to-face meetings, social events, and other interpersonal communication is essential for establishing trust, credibility, and loyalty.
In Latin America, nonverbal communication is emphasized, making it important to understand these cues. Overall, personal relationships are key to establishing and maintaining trust, and can help differentiate a company from its competitors.
But, just in case you decide that we’re not for you, here are some tips for doing business in Latin America…
1. It’s Colombia, not Columbia. 😂
2. In Brazil we speak Portuguese: not Spanish or “Brazilian”. It’s Portuguese. By the way, Brasilia is the Capital City of Brazil, not Buenos Aires. 🧐
3. We hug, we kiss each other, we shake hands, and, most of the time, we do it all together (hug, kiss, and shake hands). 👊
4. Cold emails, cold calls, cold LinkedIn messages, cold coffee, anything cold, unless this is a drink, beer, açaí, or ice cream, is not welcome. 😖
5. Smile: very welcome. 😊
6. We use WhatsApp, please be aware of it. 😉
7. Please get ready for: caipirinha, feijoada, pastel, tacos (the real ones), asado, molleja, pisco, empanadas, churrasco, bife de chorizo, "cervejinha" (it's like beer, but cold…), ceviche, tequila, malbec, etc...
8. The concept of time (precision) is different and way more relaxed/flexible. A 3 pm meeting may or may not start at 3 pm and that’s usually OK: no worries.
9. Be ready to drink a lot of cafezinhos/cafecitos while you wait in lobbies for meetings to start, as well as during meetings 😉.
10. When starting a meeting, a stranger in the land, frustrated with all the ‘waiting around’ may want to ‘get straight to the point’ or ‘cut to the chase’ or ‘get to the bottom line’. Don’t! Most meetings in Latin America start with some small talk first. Don't rush it.